Built from the inside of the outdoor industry, not from the outside looking in.
Sam Santa Rita spent years in the military before transitioning to the private sector, where he eventually became COO of Rick Hinderer Knives, one of the most recognized brands in the custom and production knife market. During his time there, he helped scale the company through its strongest growth years: sharpening positioning, building brand identity, and driving growth that compounded year over year.
Along the way, other brand owners started reaching out. They had seen what was possible and wanted help doing the same thing for their own companies. What started as sharing strategies and offering advice turned into something bigger. The pattern was clear: great products were getting marketed badly, and the customers who should already own them never heard the right story. That gap became Sharp Line Growth.
The agency works exclusively with outdoor brands: hunting, fishing, shooting, knives, and gear. Ammunition companies, outfitters, turkey hunters, gun brands. The full spectrum of the industry. Not because it's a niche strategy, but because it's where the team lives.
Outside the work, Sam is a deer hunter and a shooter, and he tells outdoor stories because he can't help it. The brands he takes on are the brands he believes in. The rest get passed.
